Tony Rivera, Owner of Tony Rivera Event, Entertainment & Marketing consultants is a 27 year veteran of the Music, Entertainment, and Special Events industry. A San Antonio native, he began his career as a Nightclub Promoter while he was working his way through College at St. Mary’s University. As a Promotions & Marketing Manager, he was able to work with Zomba Music the world’s largest music publishing company and parent company to Mercury, Variety, BMG, Sony, and Sound Mex record labels. Tony took a group called Masizzo and developed a plan that would garner them (8) #1 hits, (5) top five hits, and (3) Gold records.  Tony’s success and work ethic were noticed by Zomba executives and he was granted the opportunity to promote the Backstreet Boys Spanish language releases that helped further their worldwide takeover of the pop music scene in the late ’90s. Tony utilized his entertainment network to begin producing concerts and became one of the first true Latin Music Promoters in San Antonio working with artists such as Julieta Venegas, Paulina Rubio, Alejandra Guzman, La Ley, Carlos Vives, and Bobby Pulido to name a few. He was also able to attract the likes of Top Rank Boxing and Golden Boy Promotions to begin a long history of professional fights in the Alamo City. His experience extends much further than Music Publishing, Radio promotion, branding, and advertising but to concert promotions, major event coordination, and business development. In 2001 Tony became an event coordinator for the city of San Antonio Convention Facilities, he later held the position of Manager of Historic Market Square where he coordinated over 180 events days annually.  Most recently, Tony has turned his lifelong hobby of painting into a thriving business all along with helping musical artist expand their careers with endorsements, bookings, and promotions. The arts are a way for every individual to express their feelings, use their imagination, tell stories and relax. NYA is providing an economical way for people to fine-tune their talents and for many to explore their hidden talents.